americastestkitchen:

Eating Chocolate Makes You Want Chocolate: Chocolate is addictive for a lot of reasons—it’s bittersweet, creamy, and melt-on-your-tongue smooth. But flavor isn’t the only reason we crave cocoa. A recent study found that chocolate consumption releases enkephalin, a peptide that triggers the brain’s reward system, triggering binge eating. One researcher compared the reaction to the way a drug addict’s brain lights up when presented with their “reward” of choice.